5 Benefits of Strong Branding

When it comes to branding, how well does your business perform?

Odds are, your branding could use a bit of a boost by developing a logo, choosing on-brand colors, and selecting fonts, or considering a refresh that better reflects where your company has evolved.

These decisions and the skill set that comes with implementing them don’t come naturally to all marketers. So call on the strengths of your design department or a freelance designer to help translate your mission and story into on-game branding elements.

Making an investment in your branding pays off across the board once put in action.

Here are five benefits of putting in the work to improve your branding:

Branding establishes a visual identity for your business.

It sets up a recognizable look and feel for your business that lives on your website, social media channels, advertising, and marketing materials. Internal or public-facing.

Think of it as establishing a personality around your business.

In fact, distinct branding increases the chances of potential buyers remembering your business. And if they remember you, they’re more likely to build a relationship and become fans and advocates for your company.

Branding educates your marketing decisions.

With decided-upon branding elements, designing gets a whole lot easier. You’ll spend less time and experience fewer headaches when pulling from on-hand logo variations, fonts, and colors instead of starting from scratch time and time again.

Branding attracts your ideal clients and customers.

It sheds light on who you are, what you do, and why you do it. Branding gives potential clients insight into what it would be like to work with or buy from you.

According to Hubspot, “65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.” So share your story to authentically fill people in on your business and where it’s going.

Consumer decisions involve information gathering from brand-provided resources and reviews, among other areas. Therefore, strong branding is a key component for potential customers to have more information in hand before determining if you’re a fit for their need.

Branding differentiates your company from competitors.

Why blend in?

Make your branding speak volumes about how you vary from others in your industry and location. Be transparent in this visual representation of your business.

Also feel free to experiment try new ideas. There’s nothing wrong with creating multiple mock-ups and combinations before settling on a logo and color options. A seemingly brilliant idea can end up as a dud, while others can bring the wow-factor once put out there and refined.

Branding increases lead generation opportunities.

As we’ve mentioned, branding allows potential customers to befriend your brand. When prospective buyers come across your designed website, on-brand social media graphics, or visually-appealing advertising, they’re more likely to click, stick around, and pay attention. Branding fast tracks interested fans through your sales funnel and leads them to take more action in converting over to paying clients.

Why not create more chances for your business to nurture buyers?