Entries by Katelyn Soults

7 Reasons Why You Should Spend More Time on Instagram

With 800 million users, Instagram is a social media powerhouse to start using in your business or step up your strategy to make the platform a goal-reaching tool.. In recent years, many small business owners have turned to Instagram to make use of the popular social media channel (including us!) and have found it an […]

15 Tools We Love: How to Save Time and Automate Your Business

Time is a precious resource for us business owners. It’s often the victim of never-ending to-do lists, which start with the best intentions in place, but become flooded with tasks to field incoming emails, engage with social media followers, and keep serving clients and customers. Enter tools, apps, programs—platforms that streamline processes and unleash more […]

5 Signs It’s Time for a Website Redesign

In the digital world, your website is your welcome mat for prospective customers. How are you greeting them? Are you a welcoming, prepared host ready to usher guests in and guide them through their stay? Or are you scrambling, piecing together a lackluster plan that underwhelms? Consider this: You have eight seconds to capture your […]

How to Start with Social Media for Business

There’s a social media barrier in the business world. One side accounts for the brands that seem to have their act together perfectly. They post regularly. Their content sticks out; it enlightens, draws people in, and spreads value. They have an impressive following with oodles of engagement per post. Their photos are on brand and […]

SXSW 2017: Our Top Marketing Takeaway

The Illuminated leadership team took on Austin for SXSW Interactive this year, learning from industry leaders in marketing, social media, and development, attending startup-focused events and pitch competitions, and meeting with entrepreneurs and business owners from around the world. We headed home to Des Moines with many takeaways, but why keep them all to ourselves? […]

Introducing IT Consulting for Businesses

Taking a guess, you probably didn’t start your company or join a small business because you wanted to manage your own IT needs. Right? But the reality is, navigating tech issues and decisions is unavoidable in a lean team. For example, are you sick of housing and paying for servers but don’t know how to […]

Why You Should Build an Email List for Your Business

With so many marketing efforts to pour your time and resources into, has email made it into your strategy? If not, it’s time to think again. While growing a separate audience for your brand can feel repetitive, with the same attention often taken for social media, it’s important to realize that your email list is […]