Entries by Katelyn Soults

6 Must-Have Features for Your Business Website

When someone visits your website, what do they see? Do they get a look at a polished, thought-out design that highlights your branding, guides them to learn more about your business, and provides a positive user experience? Or are they embarking on a frustrating journey of out-of-date design, broken links, and underwhelming content? As a […]

How to Create Content with Customers in Mind

Blog posts, social media, web pages. They help your brand become more visible online. And in a digital world, content is an ever-powerful tool to inform, engage, and persuade potential customers. Think of copy as the screen-to-screen version of a sales call. Instead of setting up shop at a trade show or collecting phone numbers […]

5 Benefits of Strong Branding

When it comes to branding, how well does your business perform? Odds are, your branding could use a bit of a boost by developing a logo, choosing on-brand colors, and selecting fonts, or considering a refresh that better reflects where your company has evolved. These decisions and the skill set that comes with implementing them […]

How to Set Social Media Goals for Your Small Business

It’s easy to get lost in the hustle of managing social media for your business. Between writing on-brand content, posting consistently across channels, engaging with prospective customers, and managing customer service, realizing results through social media marketing requires a strategic roadmap. Specifically, what does it take to get over the chaos and manage your company’s […]