6 Must-Have Features for Your Business Website

When someone visits your website, what do they see?

Do they get a look at a polished, thought-out design that highlights your branding, guides them to learn more about your business, and provides a positive user experience?

Or are they embarking on a frustrating journey of out-of-date design, broken links, and underwhelming content?

As a business owner, you get to decide how people perceive your site. By investing some time to think strategically about how visitors will use and benefit from your website, and partnering with experienced web designers and developers, you can have a site that starts churning out leads and stands out from competitors.

As you consider revamping your website or going through a total redesign, make sure to include these six features in your website.

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How to Create Content with Customers in Mind

Blog posts, social media, web pages. They help your brand become more visible online. And in a digital world, content is an ever-powerful tool to inform, engage, and persuade potential customers.

Think of copy as the screen-to-screen version of a sales call. Instead of setting up shop at a trade show or collecting phone numbers to dial, write for your clients so they stick around on their digital device to consume your content.

What do customers need? It could be new product updates, a behind-the-scenes look at your company’s approach to partnering with clients, or troubleshooting pain points. There are plenty of topics to gather and pull from, but it’s deciphering which ones have the most impact potential that’s key.

Follow these strategies to churn out customer-oriented content that creates positive results.

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5 Benefits of Strong Branding

When it comes to branding, how well does your business perform?

Odds are, your branding could use a bit of a boost by developing a logo, choosing on-brand colors, and selecting fonts, or considering a refresh that better reflects where your company has evolved.

These decisions and the skill set that comes with implementing them don’t come naturally to all marketers. So call on the strengths of your design department or a freelance designer to help translate your mission and story into on-game branding elements.

Making an investment in your branding pays off across the board once put in action.

Here are five benefits of putting in the work to improve your branding:

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How to Set Social Media Goals for Your Small Business

It’s easy to get lost in the hustle of managing social media for your business. Between writing on-brand content, posting consistently across channels, engaging with prospective customers, and managing customer service, realizing results through social media marketing requires a strategic roadmap.

Specifically, what does it take to get over the chaos and manage your company’s social media effectively?

The answer: Goals

Setting social media objectives gives you a clear path forward for your business. Goals drive action. They map out strategic steps that make decision-making easier and more impactful in the moment.

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