Posts

7 Reasons Why You Should Spend More Time on Instagram

With 800 million users, Instagram is a social media powerhouse to start using in your business or step up your strategy to make the platform a goal-reaching tool..

In recent years, many small business owners have turned to Instagram to make use of the popular social media channel (including us!) and have found it an authentic, enjoyable avenue to reach prospective customers and attract new followers.

Now more than half of users have learned about a product or service on Instagram, and 75 percent of users have actually taken action based on Instagram advertising.

You can reap the benefits of Instagram, like many other business owners, and your industry and business model are likely ideal for the platform. In fact, recommending Instagram is a regular first step when we begin working with new clients.

If these statistics aren’t enough to convince you to spend more time on Instagram for business, take note of these seven advantages to operating on the channel.

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5 Signs It’s Time for a Website Redesign

In the digital world, your website is your welcome mat for prospective customers.

How are you greeting them?

Are you a welcoming, prepared host ready to usher guests in and guide them through their stay? Or are you scrambling, piecing together a lackluster plan that underwhelms?

Consider this: You have eight seconds to capture your website visitors’ attention. That’s all. So it’s your job to wow them fast, wherever they happen to land on your site, putting your best foot forward to make a memorable impression.

This responsibility (it takes some work to wow) may sound daunting, but it’s made easier by prioritizing work in your business, including understanding your brand’s why; having creative, engaging branding; and creating a killer content marketing plan. There’s a lot of backend work in websites, but each component should work together to showcase a polished presentation of your brand.

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How to Start with Social Media for Business

There’s a social media barrier in the business world.

One side accounts for the brands that seem to have their act together perfectly. They post regularly. Their content sticks out; it enlightens, draws people in, and spreads value. They have an impressive following with oodles of engagement per post. Their photos are on brand and anything but amateur.

On the flip side are the ‘small’ guys stuck on how to break out, grow, and make a name for themselves on social. Followers and engagement aren’t flowing in as preferred, and measuring up to the perfection (but let’s be honest, no one and no brand is perfect) seems insurmountable.

Does the second side sound familiar? If so, listen in. It’s time we share one of the secrets to social media success and prep you with the steps to get started the right way.

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5 Benefits of Strong Branding

When it comes to branding, how well does your business perform?

Odds are, your branding could use a bit of a boost by developing a logo, choosing on-brand colors, and selecting fonts, or considering a refresh that better reflects where your company has evolved.

These decisions and the skill set that comes with implementing them don’t come naturally to all marketers. So call on the strengths of your design department or a freelance designer to help translate your mission and story into on-game branding elements.

Making an investment in your branding pays off across the board once put in action.

Here are five benefits of putting in the work to improve your branding:

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