Posts

5 Signs It’s Time for a Website Redesign

In the digital world, your website is your welcome mat for prospective customers.

How are you greeting them?

Are you a welcoming, prepared host ready to usher guests in and guide them through their stay? Or are you scrambling, piecing together a lackluster plan that underwhelms?

Consider this: You have eight seconds to capture your website visitors’ attention. That’s all. So it’s your job to wow them fast, wherever they happen to land on your site, putting your best foot forward to make a memorable impression.

This responsibility (it takes some work to wow) may sound daunting, but it’s made easier by prioritizing work in your business, including understanding your brand’s why; having creative, engaging branding; and creating a killer content marketing plan. There’s a lot of backend work in websites, but each component should work together to showcase a polished presentation of your brand.

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SXSW 2017: Our Top Marketing Takeaway

The Illuminated leadership team took on Austin for SXSW Interactive this year, learning from industry leaders in marketing, social media, and development, attending startup-focused events and pitch competitions, and meeting with entrepreneurs and business owners from around the world.

We headed home to Des Moines with many takeaways, but why keep them all to ourselves? We’re sharing our top marketing insight so you can benefit, too.

It’s Katelyn here. As Illuminated’s director of marketing, I focused much of my session time on marketing, social media, and branding. Out of all of the expert speakers and thought-provoking content I experienced in my week at SXSW, this phrase stood out:

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