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How to Plan Blog Content That Attracts Ideal Customers

When it comes to blogging for your business, there are plenty of questions that can cast doubt and stop you right in your tracks.

What should I write next?
Will this post engage my ideal customers?
How can I turn my blog into a lead-generation tool?

We hear these questions often, and while they can be common occurrences in the continual effort required to market a small business, they shouldn’t become a roadblock to publishing content and turning your blog into a tool to grow your business.

When these worries come up, it’s usually a sign that the strategy side of your blog could use some strengthening. Working on the plan behind your blog—getting to know your ideal customer(s), honing in on the value you can offer, positioning yourself as a go-to resource in your field—eliminates doubtful questions from popping up again and again. Instead of a mile-long list of questions dragging your blog efforts down, you have a thoughtful, goal-oriented blueprint to guide you confidently along the necessary steps to build a flourishing blog.

One of the key help-you-kick-fear-to-the-curb blog plan components? Content themes.

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How to Start with Social Media for Business

There’s a social media barrier in the business world.

One side accounts for the brands that seem to have their act together perfectly. They post regularly. Their content sticks out; it enlightens, draws people in, and spreads value. They have an impressive following with oodles of engagement per post. Their photos are on brand and anything but amateur.

On the flip side are the ‘small’ guys stuck on how to break out, grow, and make a name for themselves on social. Followers and engagement aren’t flowing in as preferred, and measuring up to the perfection (but let’s be honest, no one and no brand is perfect) seems insurmountable.

Does the second side sound familiar? If so, listen in. It’s time we share one of the secrets to social media success and prep you with the steps to get started the right way.

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SXSW 2017: Our Top Marketing Takeaway

The Illuminated leadership team took on Austin for SXSW Interactive this year, learning from industry leaders in marketing, social media, and development, attending startup-focused events and pitch competitions, and meeting with entrepreneurs and business owners from around the world.

We headed home to Des Moines with many takeaways, but why keep them all to ourselves? We’re sharing our top marketing insight so you can benefit, too.

It’s Katelyn here. As Illuminated’s director of marketing, I focused much of my session time on marketing, social media, and branding. Out of all of the expert speakers and thought-provoking content I experienced in my week at SXSW, this phrase stood out:

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