Posts

How to Plan Blog Content That Attracts Ideal Customers

When it comes to blogging for your business, there are plenty of questions that can cast doubt and stop you right in your tracks.

What should I write next?
Will this post engage my ideal customers?
How can I turn my blog into a lead-generation tool?

We hear these questions often, and while they can be common occurrences in the continual effort required to market a small business, they shouldn’t become a roadblock to publishing content and turning your blog into a tool to grow your business.

When these worries come up, it’s usually a sign that the strategy side of your blog could use some strengthening. Working on the plan behind your blog—getting to know your ideal customer(s), honing in on the value you can offer, positioning yourself as a go-to resource in your field—eliminates doubtful questions from popping up again and again. Instead of a mile-long list of questions dragging your blog efforts down, you have a thoughtful, goal-oriented blueprint to guide you confidently along the necessary steps to build a flourishing blog.

One of the key help-you-kick-fear-to-the-curb blog plan components? Content themes.

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Why You Should Build an Email List for Your Business

With so many marketing efforts to pour your time and resources into, has email made it into your strategy?

If not, it’s time to think again.

While growing a separate audience for your brand can feel repetitive, with the same attention often taken for social media, it’s important to realize that your email list is one of the only things you have control over.

Social media algorithms and best practices change constantly, so having a solid audience with access to their inboxes is gold.

If you’re not convinced about the power of email marketing yet, consider the benefits businesses that buy in are experiencing.

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