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5 Signs It’s Time for a Website Redesign

In the digital world, your website is your welcome mat for prospective customers.

How are you greeting them?

Are you a welcoming, prepared host ready to usher guests in and guide them through their stay? Or are you scrambling, piecing together a lackluster plan that underwhelms?

Consider this: You have eight seconds to capture your website visitors’ attention. That’s all. So it’s your job to wow them fast, wherever they happen to land on your site, putting your best foot forward to make a memorable impression.

This responsibility (it takes some work to wow) may sound daunting, but it’s made easier by prioritizing work in your business, including understanding your brand’s why; having creative, engaging branding; and creating a killer content marketing plan. There’s a lot of backend work in websites, but each component should work together to showcase a polished presentation of your brand.

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6 Must-Have Features for Your Business Website

When someone visits your website, what do they see?

Do they get a look at a polished, thought-out design that highlights your branding, guides them to learn more about your business, and provides a positive user experience?

Or are they embarking on a frustrating journey of out-of-date design, broken links, and underwhelming content?

As a business owner, you get to decide how people perceive your site. By investing some time to think strategically about how visitors will use and benefit from your website, and partnering with experienced web designers and developers, you can have a site that starts churning out leads and stands out from competitors.

As you consider revamping your website or going through a total redesign, make sure to include these six features in your website.

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