Posts

How to Plan Blog Content That Attracts Ideal Customers

When it comes to blogging for your business, there are plenty of questions that can cast doubt and stop you right in your tracks.

What should I write next?
Will this post engage my ideal customers?
How can I turn my blog into a lead-generation tool?

We hear these questions often, and while they can be common occurrences in the continual effort required to market a small business, they shouldn’t become a roadblock to publishing content and turning your blog into a tool to grow your business.

When these worries come up, it’s usually a sign that the strategy side of your blog could use some strengthening. Working on the plan behind your blog—getting to know your ideal customer(s), honing in on the value you can offer, positioning yourself as a go-to resource in your field—eliminates doubtful questions from popping up again and again. Instead of a mile-long list of questions dragging your blog efforts down, you have a thoughtful, goal-oriented blueprint to guide you confidently along the necessary steps to build a flourishing blog.

One of the key help-you-kick-fear-to-the-curb blog plan components? Content themes.

Read more

Blog and Social Media Coaching for Small Business Owners

,

Are you gaining traction for your business with social media? How about your blog?

These marketing outlets are wise, and even necessary, tools to put to use for your brand, but not enough small business owners see real results from them.

Managing social media channels and publishing blog posts takes up time and energy. As a business owner, your time is incredibly valuable, and resources aren’t always readily available. Putting effort into social media and a blog takes away from other priorities, and without seeing audience activity or new clients as a result, it can be discouraging to focus more attention there. But, on the other hand, how do you grow those areas of your marketing pipeline, and see the success you know can happen, without making them a priority?

It’s a chicken-and-egg dilemma, and one that we’re focused on solving for small business owners, which is why we’ve launched a new marketing coaching program. With specific blog or social media tracks, this coaching is designed to prevent the wasted-time predicament and turn the tables so small business owners can receive the opportunities that arise from effective, value-focused social media and blog presences.

Read more

5 Signs It’s Time for a Website Redesign

In the digital world, your website is your welcome mat for prospective customers.

How are you greeting them?

Are you a welcoming, prepared host ready to usher guests in and guide them through their stay? Or are you scrambling, piecing together a lackluster plan that underwhelms?

Consider this: You have eight seconds to capture your website visitors’ attention. That’s all. So it’s your job to wow them fast, wherever they happen to land on your site, putting your best foot forward to make a memorable impression.

This responsibility (it takes some work to wow) may sound daunting, but it’s made easier by prioritizing work in your business, including understanding your brand’s why; having creative, engaging branding; and creating a killer content marketing plan. There’s a lot of backend work in websites, but each component should work together to showcase a polished presentation of your brand.

Read more

Introducing IT Consulting for Businesses

Taking a guess, you probably didn’t start your company or join a small business because you wanted to manage your own IT needs. Right?

But the reality is, navigating tech issues and decisions is unavoidable in a lean team.

For example, are you sick of housing and paying for servers but don’t know how to utilize the cloud? Or in need of an email system upgrade but burnt out from the research involved in finding your best fit? How about tired of wasting valuable time trying to reach technical support?

Without an IT professional on staff, tasks such as switching to the cloud, transitioning to a different email system, or seeking tech solutions can be time-intensive and frustrating. But it doesn’t have to be.

Our newest service, IT consulting, allows you to have an IT team within reach at all times, without having to hire and train another team member. Instead, our tech-savvy team can set you up with the right tools, manage your IT needs, and be just a call or email away when issues arise.

What can our IT team do for your business?

Read more