Posts

7 Reasons Why You Should Spend More Time on Instagram

With 800 million users, Instagram is a social media powerhouse to start using in your business or step up your strategy to make the platform a goal-reaching tool..

In recent years, many small business owners have turned to Instagram to make use of the popular social media channel (including us!) and have found it an authentic, enjoyable avenue to reach prospective customers and attract new followers.

Now more than half of users have learned about a product or service on Instagram, and 75 percent of users have actually taken action based on Instagram advertising.

You can reap the benefits of Instagram, like many other business owners, and your industry and business model are likely ideal for the platform. In fact, recommending Instagram is a regular first step when we begin working with new clients.

If these statistics aren’t enough to convince you to spend more time on Instagram for business, take note of these seven advantages to operating on the channel.

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How to Plan Blog Content That Attracts Ideal Customers

When it comes to blogging for your business, there are plenty of questions that can cast doubt and stop you right in your tracks.

What should I write next?
Will this post engage my ideal customers?
How can I turn my blog into a lead-generation tool?

We hear these questions often, and while they can be common occurrences in the continual effort required to market a small business, they shouldn’t become a roadblock to publishing content and turning your blog into a tool to grow your business.

When these worries come up, it’s usually a sign that the strategy side of your blog could use some strengthening. Working on the plan behind your blog—getting to know your ideal customer(s), honing in on the value you can offer, positioning yourself as a go-to resource in your field—eliminates doubtful questions from popping up again and again. Instead of a mile-long list of questions dragging your blog efforts down, you have a thoughtful, goal-oriented blueprint to guide you confidently along the necessary steps to build a flourishing blog.

One of the key help-you-kick-fear-to-the-curb blog plan components? Content themes.

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Blog and Social Media Coaching for Small Business Owners

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Are you gaining traction for your business with social media? How about your blog?

These marketing outlets are wise, and even necessary, tools to put to use for your brand, but not enough small business owners see real results from them.

Managing social media channels and publishing blog posts takes up time and energy. As a business owner, your time is incredibly valuable, and resources aren’t always readily available. Putting effort into social media and a blog takes away from other priorities, and without seeing audience activity or new clients as a result, it can be discouraging to focus more attention there. But, on the other hand, how do you grow those areas of your marketing pipeline, and see the success you know can happen, without making them a priority?

It’s a chicken-and-egg dilemma, and one that we’re focused on solving for small business owners, which is why we’ve launched a new marketing coaching program. With specific blog or social media tracks, this coaching is designed to prevent the wasted-time predicament and turn the tables so small business owners can receive the opportunities that arise from effective, value-focused social media and blog presences.

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How to Start with Social Media for Business

There’s a social media barrier in the business world.

One side accounts for the brands that seem to have their act together perfectly. They post regularly. Their content sticks out; it enlightens, draws people in, and spreads value. They have an impressive following with oodles of engagement per post. Their photos are on brand and anything but amateur.

On the flip side are the ‘small’ guys stuck on how to break out, grow, and make a name for themselves on social. Followers and engagement aren’t flowing in as preferred, and measuring up to the perfection (but let’s be honest, no one and no brand is perfect) seems insurmountable.

Does the second side sound familiar? If so, listen in. It’s time we share one of the secrets to social media success and prep you with the steps to get started the right way.

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How to Set Social Media Goals for Your Small Business

It’s easy to get lost in the hustle of managing social media for your business. Between writing on-brand content, posting consistently across channels, engaging with prospective customers, and managing customer service, realizing results through social media marketing requires a strategic roadmap.

Specifically, what does it take to get over the chaos and manage your company’s social media effectively?

The answer: Goals

Setting social media objectives gives you a clear path forward for your business. Goals drive action. They map out strategic steps that make decision-making easier and more impactful in the moment.

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