Posts

7 Reasons Why You Should Spend More Time on Instagram

With 800 million users, Instagram is a social media powerhouse to start using in your business or step up your strategy to make the platform a goal-reaching tool..

In recent years, many small business owners have turned to Instagram to make use of the popular social media channel (including us!) and have found it an authentic, enjoyable avenue to reach prospective customers and attract new followers.

Now more than half of users have learned about a product or service on Instagram, and 75 percent of users have actually taken action based on Instagram advertising.

You can reap the benefits of Instagram, like many other business owners, and your industry and business model are likely ideal for the platform. In fact, recommending Instagram is a regular first step when we begin working with new clients.

If these statistics aren’t enough to convince you to spend more time on Instagram for business, take note of these seven advantages to operating on the channel.

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15 Tools We Love: How to Save Time and Automate Your Business

Time is a precious resource for us business owners. It’s often the victim of never-ending to-do lists, which start with the best intentions in place, but become flooded with tasks to field incoming emails, engage with social media followers, and keep serving clients and customers.

Enter tools, apps, programs—platforms that streamline processes and unleash more of your time, letting you focus on big-picture goals and operate more efficiently.

As 2017 comes to a close, we are busy identifying opportunities within our work to simplify, automate, and scale in 2018.

Taking time to vet tools and set up the selected ones can take up your valuable time, so today we’re sharing the systems and services we turn to regularly to work smarter and ease workloads.

These 15 tools make our lives as business owners easier each and every day.

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How to Start with Social Media for Business

There’s a social media barrier in the business world.

One side accounts for the brands that seem to have their act together perfectly. They post regularly. Their content sticks out; it enlightens, draws people in, and spreads value. They have an impressive following with oodles of engagement per post. Their photos are on brand and anything but amateur.

On the flip side are the ‘small’ guys stuck on how to break out, grow, and make a name for themselves on social. Followers and engagement aren’t flowing in as preferred, and measuring up to the perfection (but let’s be honest, no one and no brand is perfect) seems insurmountable.

Does the second side sound familiar? If so, listen in. It’s time we share one of the secrets to social media success and prep you with the steps to get started the right way.

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